What Is Keyword In SEO? Why keywords important?

If you don't know what is a keyword? and why keywords are important for your blog articles and how you can use keywords in your website, we will answer all the questions related to the keyword in this post.

What is a keyword?

A keyword, or a focus keyword, is a term that describes the content of your page or the best post. This is the search term you definitely want to rank on the first page. So when people search for that keyword or phrase in Google, bing or other search engines.

It is not necessary to have only one word. Sometimes it can be made up of many words. So when we talk about keywords, we mean a phrase instead of just one word.

Suppose your website is about cakes. You provide all kinds of cake recipes on your website. So suppose you have to write a post for your website whose title will be how to create chocolate cake or chocolate cake recipe, in the sentence chocolate cake is your main keyword.

There are thousands of cake related posts available on Google, people mostly click on Google's top search result, so you also have to bring your website to Google top result and how it is possible. For this, you have to choose the right keyword for your post.

Type of keywords according to length.

  • Short tail keywords
  • Mid tail keywords
  • Long tail keywords

Short Tail Keywords are keywords that are only one or two words like cake recipe, free eBook download. Short tail keywords search volume is very high and it is also very difficult to rank on them i.e. The SEO difficulty of these keywords is very high.

Mid Tail Keywords fall between short and long tail keywords, the search volume of mid tail keywords is very high so they are different to rank on search results. In which there is a small amount of traffic, the competition of those keywords is less. These keywords are two or three words for example : chocolate cake recipe.

Long Tail Keywords are the longest search terms and are very targeted to a specific topic and audience. These terms typically have low search volume traffic and are low comparative keywords, making them the easiest to rank for on search. Because they are more specific, they typically have higher conversion rates than short and mid-tail keywords.

Why are keywords important?

The keyword is very important for increasing the on-page SEO of the website, Google ranks your post on SERP (search engine result page) according to SEO (search engine optimization) of your blog. In SEO, we target a phrase, it is called 'Target Keyword'.

Whenever we write a new post on Google, how will Google know what your website or post is about? To tell Google, keywords are added to the website or blog post.

Google is not the only reason keywords are important. In fact, it is less important, because you should always focus on the user: on your visitors. With SEO you want people to visit on your website while using a certain search term or keyphrase. You need to get into your audience's head and use the words they are looking for.

If you use the wrong keywords, you will never be able to get the visitors you want or the type of visitors you need from the wrong keywords, you will get the wrong audience, or none at all. It will also be equal to no, so it is very important to use the correct word.

How do you use keywords in your pages and posts?

Earlier it was very easy to do, at that time you could add a lot of keywords to your webpage and your web page would get ranked but now it is not because over time Google has made many improvements in its algorithm. After stuffing the keyword, this post is not very attractive to the bad user. That’s why ranking in Google by doing keyword stuffing, fortunately, became very hard to do.

The most important rule for writing an article is that it should be easy to read for the user and it fulfills the needs of users. You should use your keywords in your article, but do not give them in every sentence. If 1% or 2% of all the words in your article are your keyword, then you are not overdosing it this is keyword density for seo. Make sure they are all well distributed in your article.

Now you have a common understanding of what keywords and keyphrases are. This knowledge will really help you in your keyword research and writing a SEO friendly articles.

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